M I N I M A L  N A V A J O

The Minimal Navajo is IDA Jewellery’s latest collection. The logo represents the jewellery which has a native American influence but still very minimal. I tried a number of different hand drawn / hand painted styles of typography to try and capture the style that one might associate with a native / bohemian aesthetic. In the final logo I achieved both the ‘minimal’ style as well as the ‘native’ style which contrast together nicely.

March 2015




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