S N E A K Y  B R A N D I N G

Daisy from Sneaky Protein Bars approached me looking at creating a brand for her growing business. Her brand is aimed at people wanting to maintain a healthy lifestyle and diet – with the idea behind her bars being that you can still have a treat but all guilt free! She wanted something that had a confectionary look to it but also appeared homemade and organic. This was achieved by using the brown card texture as the background for the labels and then using the green as the primary brand colour. The green is not your standard ‘health food’ green, but is slightly more of a teal green to give it that confectionary look. The little peanut character also helps to bring along the playful, confectionary style as well as further reinforcing the ‘sneaky’ brand.

Sticker design

Hand drawn typography for the names of each bar / ball

 

Processed with VSCOcam with j1 preset

Processed with VSCOcam with f2 preset Processed with VSCOcam with s2 preset

Processed with VSCOcam with f2 preset

Processed with VSCOcam with s2 preset

Processed with VSCOcam with f2 preset

Processed with VSCOcam with g3 preset

X

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s