Daisy from Sneaky Protein Bars approached me looking at creating a brand for her growing business. Her brand is aimed at people wanting to maintain a healthy lifestyle and diet – with the idea behind her bars being that you can still have a treat but all guilt free! She wanted something that had a confectionary look to it but also appeared homemade and organic. This was achieved by using the brown card texture as the background for the labels and then using the green as the primary brand colour. The green is not your standard ‘health food’ green, but is slightly more of a teal green to give it that confectionary look. The little peanut character also helps to bring along the playful, confectionary style as well as further reinforcing the ‘sneaky’ brand.