A re-brand that Daisy from Sneaky Wholefoods and I have been working on over the past months for her growing business. Her brand is aimed at people wanting to maintain a healthy lifestyle and diet – with the idea behind her bars being that you can still have a treat but all guilt free! She wanted something that had a confectionary look to it but also appeared homemade and organic. Where before she was using clear wrappers with labels stuck on, she now has a more professional manufactured matte finish label with the design printed on. We chose different pastels to represent the different flavours, teamed with modern fonts, to create a fresh, clean layout.