G O U R M E T  S E L E C T I O N S

JMark Pty Ltd is a family operated business who’s products are branded under Gourmet Selections. They provide a large variety of salad bowls and bags which are stocked in supermarkets, Coles, Woolworths, IGA’s etc. JMark contacted me in regards to redesigning their salad bags to create a fresh, new look. I began with their Salad Essentials range which consists of spinach, mesclun and rocket. After this range I also designed their Single Serve range and soon to come the Premium range. All ranges follow the same kind of style – with my hand-drawn typography for ‘Gourmet Selections’ becoming a common typographic logo across all bags. They all follow a black, white and craft paper theme with the main focus on modern typography and simplicity across the layout. They have been designed to stand out from your standard salad bag label and to catch the consumer’s eye. (This is an on-going project and will be updated as products become available in stores!)

May 2015 – current

GourmetSelections_Logo

GourmetSelections_Logo_whiteonblack

 

SPINACH

ROCKET

spinach

rocket

mesclun

X

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